Welcome to CTEcreative

The goal of Wild Cumberland is to provide public oversight and stewardship of Cumberland Island. The purpose of the website is to help educate the public so they can hold decision-makers accountable.

Gloss Logic is an auto-detailing blog utilizing affiliate marketing and trending search terms to drive traffic. Clean design and useful information keeps people coming back!

Hop Stew is the music portfolio site of DJ Dug Boogie, an Atlanta boom-bap hip-hop veteran. The website showcases his various social aspects including Youtube, Soundcloud and Twitch stream.

I start by talking with stakeholders and users to understand goals, frustrations, and what really matters. From there, I use affinity mapping to find patterns in the feedback and opportunity solution trees to explore ideas from every angle. This helps shape clear product goals backed by data, feasibility, and business impact.

Once we know the “why,” we define a single, measurable outcome to align everyone around. I break big ideas into small, low-risk experiments — like prototype tests or A/B tests — and use what we learn to shape a roadmap built around real impact. Collaborating with stakeholders along the way keeps us focused and flexible.

Leading design sprints and sketching user flows early helps to explore concepts quickly. The goal is to test ideas with real users so we can validate what works (and what doesn’t) before we commit to building anything.

Ideas are converted into clear, testable user stories for engineers and designers to bring them to life. I lead sprint planning, daily standups, demos, and retros, making sure the team stays unblocked and focused on shipping value consistently.

After launch, I track usage data, monitor KPIs, and listen to feedback from users, support, and sales. I use those insights to identify what’s working, what needs fine-tuning, and where the next growth opportunities are — always looping back to real-world outcomes.