Welcome to CTEcreative

My name is C. Tyson Edwards. I am an Atlanta-based product thinker who enjoys long walks, shorter meetings, and integrating my visual design and UX background with Agile best practices to release fantastic products that drive real business results.

A good product thinker is a cross-functional team-player who actively engages with customers, vendors and all functional areas to keep teams aligned with product goals.

I really enjoy developing relationships with other teams and I bring a great attitude and my own personality to every project.

Jump to projects:

Prod. Mgmt Prod. Design Web Design Contact

Technical Product Management

In my most recent role, I served as the Technical Product Manager where I assisted the Global Product Manager with the roadmap & UX of 2 complex dental practice systems used daily by nearly 10,000 dental offices in the US and Australia.

My strategy for defining a product vision involves:
  • Specifying user needs and pain-points though UX research
  • Aligning the product vision with the business needs
  • Synthesizing complex ideas into work items to be consumed by other teams
  • Keep a groomed & organized product backlog
  • Facilitate timely releases by boosting team collaboration
  • Make tough decisions backed by data, evidence and good judgment

My Product Management Projects

Dental Software Line:

Dental App – Major ReleaseDental App – Major Release
Dental App – Minor ReleaseDental App – Minor Release

Release Plan Documentation:

General Dental Release Theme 1General Dental Release Theme 1
General Dental Release Theme 2General Dental Release Theme 2
General Dental Release Theme 3General Dental Release Theme 3

Product Design

Being a successful product designer means being well-rounded in problem identification, UX, visual design, front-end code and business strategy.

Data generated by:

Turn into:
  • Quantitative research
  • Qualitative research
  • User interviews
  • Contextual inquiries
  • Experience mapping
  • Go to Gemba
  • Data visualizations
  • Wireframes / Prototypes
  • User personas
  • Visual design mockups
  • Design system definition

A user-centered product strategy!

My Product Design Projects

Dental App – MobileDental App – Mobile
Mosaic Design SystemMosaic Design System

Web Design

I have been working with HTML since the Dreamweaver days. Now, I work a lot with WordPress set-up and creating child themes for clients. I like to see a wireframe come to life in the browser and I look to add small details to give the site some dimension.

My web design skills:

  • HTML5 / CSS3
  • Bootstrap / LESS / SASS
  • WordPress / WordPress Child Theme Development
  • WooCommerce
  • Google Analytics / SQL

My Web Design Projects

NROW Website and InfographicNROW Website and Infographic
Wild Cumberland | Nonprofit RedesignWild Cumberland | Nonprofit Redesign

Communication / Organization

I strive to be an excellent communicator who actively looks to engage and build positive relationships with internal stakeholders, other functional teams as well as external vendors and of course the link to success – customers!

By keeping communication lines open with other teams, I was often able to prevent deadlines slip by facilitating early communication of technical changes to other functional area so that they could align their final deliverables.

  • Slack / MS Teams / Skype / Zoom
  • Jira / Rally / Azure DevOps
  • MS Office / Adobe CC / Aha!

Public Speaking:

CTE_podiumCTE_podium
ty_pitcrew1ty_pitcrew1

Thanks for checking out my work!

Feel free to drop me a line anytime!